TV Advertisements Aimed at Children in Australian should be banned

Introduction For companies to create awareness about their products or to persuade the consumers of their products, they use advertisements to reach this target. In most cases, the advertisements target the consumers’ needs by exploiting their demands and offering solutions. These advertisements always lead to increased consumption.Advertising We will write a custom essay sample on TV Advertisements Aimed at Children in Australian should be banned specifically for you for only $16.05 $11/page Learn More One major group, that advertisers have targeted, is children (Media Awareness Network 2010). The strategy is based on the fact that children have substantial amounts of money to spend, and they also have an influence on their parents’ spending. The advertisements targeting children have diversified from sweets and toys in the past to clothes, fast foods, computer accessories, shoes, sports gear and even included some adult-relevant products such as vehicles. The impact of advertising on children has been a subject of debate with different schools of thought arguing on their suitability. In Australia, children are said to constitute a significant proportion of spenders as well as largely influencing their parents’ purchasing and, thus, a major target for advertisers (Sharon 1998). This paper will weigh on whether TV advertisements aimed at children in Australia should be banned. Why TV Advertisements Aimed At Children in Australian Should Be Banned Australia has one of the highest proportions of children with obesity. Since 1980s, the prevalence has been on the rise. This has been attributed to the time children spend watching television. In addition, to reduce energy expenditure, there is the associated increase in food consumption resulting from the food advertisements on display. Australia has been shown to have one of the highest food advertisements rates per hour. Unfortunately, most of the advertised foods fall below the recommended standards of healthy diets. Fast food restaurants and foods rich in fats and sugars constitute over half the number of food advertisements on Australian television (Coalition on Food Advertising to Children (CFAC) 2007). The advertisements have been shown to influence children food consumption trends with a national nutritional survey in 1997 showing that only a small proportion of children consumed fruits. The consumption of fruits and other healthy foods was shown to decrease with increase in age in the children and was replaced gradually by high consumption of fast foods attributable, to increased awareness created by television advertisements. With such a worrying trend, it would only be wise to ban such advertisements from television or stop airing them during children programs. This would greatly reduce the availability of such information to the children and probably reduce their consumption of such products with deleterious impact on their health ( Neville, Thomas Bauman 2005).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another reason why TV advertisements targeting children should be banned is due to their capitalization on naivety of children. Young children may not be able to discern the difference between advertisements and normal programming, and become vulnerable to misleading information. Children lack the ability to know that advertisements are business oriented strategies, and believe in the message fully without questioning its credibility. This has, therefore, left many children purchasing or forcing their parents to purchase commodities they may not necessarily require (India Parenting 2011). Advertisements on TV have a negative effect on the lifestyles of children as they tend to affect their preferences. This, in turn, has a direct impact on family dynamics. The advertisement may make a child conflict with the parents on p articular demands that they make. The product advertised could go against the parents’ code in reference to health or economic status, and the child ends up making life difficult for the parents who may not be in a position to meet these demands (Peace Pledge Union n.d.). There is a likelihood of children’s’ self-image and societal values being affected by the advertisements that may encourage materialism. It is possible that too much advertising targeting children may create a false sense of dissatisfaction or entitlement among the young generation. Psychologists fear that children identities could be negatively influenced by consumerism tendencies developed by exposure to too much advertising or aggressive advertising targeting young children (Media Awareness Network 2010). Counter-argument Banning of television advertisements aimed at children may not be the solution to changing their lifestyles. Those opposed to the ban argue that a ban would be futile since apart from being influenced by the advertisements, children would still be influenced by the actual programming content. The children have other media outlets from which to acquire information from such as computers, magazines, newspapers and radio. The advertisements create the necessary revenue for television companies to air kids’ programs. Some of the programs are very educative and of a help for the children. Therefore, the advertisements should be aired nevertheless. Advertisement of products such as junk foods associated with poor health and obesity in Australia cannot be pointed as the only factor responsible for this trend. Obesity prevalence is also contributed to the lifestyles the children adopt such as the lack of physical exercises. Parents have the responsibility of determining what is appropriate for their children. The foods eaten by children, clothes they wear and types of exercises they do are determined by parents and by the society as a whole. Thus, TV a dvertisements need not be demonized as being responsible for children change in lifestyles (Carter 2006).Advertising We will write a custom essay sample on TV Advertisements Aimed at Children in Australian should be banned specifically for you for only $16.05 $11/page Learn More The Australian Broadcasting Authority has recently banned TV adverts that encourage unhealthy diets and inactive lifestyles, but the effect of this on the national obesity prevalence in children has continued to increase year after year. Furthermore, a link between fast foods advertised often on television, and obesity is not clear cut. European states such as Sweden that banned fast food adverts on TV have not recorded a linear drop in obesity rates (Lavelle 2004). Conclusion From the many studies that have linked lifestyle changes to advertising targeting children, it is evident that the influence of these advertisements should be controlled. Advertisements of junk foods and o ther fancy lifestyles in Australia targeting children should be banned to avoid further deterioration of a young generation currently crumpling with high rates of obesity and related complications. It is similarly important that policies are put in place to control access of such products to children in shops and other outlets, as well as adopting educative approaches on the dangers of certain lifestyles such as labeling such products with warning signs. Embracing healthy lifestyles such as physical exercises and health diets will greatly transform the children’s way of life. On the other hand, advertising is not necessarily bad especially when it aims at educating children. All advertisements targeting children will also be effective if the advertisers take responsibility and offer genuine tips on use of the advertised products instead of solely focusing on unnecessary manipulation of the young minds. Reference List Carter, OB 2006, The Weighty Issue of Australian Television Food Advertising And Childhood Obesity, Health Promotion Journal of Australia, 17(1). Coalition on Food Advertising to Children (CFAC), 2007, Children’s health or corporate wealth? The case for banning television food advertising to children. Web. India Parenting, 2011, Effects of Advertisements on Children, India Parenting pvt. Ltd. Web.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lavelle, P 2004, Ban junk food ads from kids’ TV? The Pulse. Media Awareness Network, 2010, Special Issues for Young Children. Web. Neville, L, Thomas, M Bauman, A 2005, Food advertising on Australian television: the extent of children’s exposure,Oxford Journals, 20 (2). Pp. 105-112. Peace Pledge Union, n.d., Children and Advertising. Web. Sharon, B 1998, A Community View’, Caring for Children in the Media Age, Papers from a national conference, New College Institute for Values Research, Sydney. pp. 101-111. This essay on TV Advertisements Aimed at Children in Australian should be banned was written and submitted by user Mikaela French to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Relationship Between Electricity and Magnetism

The Relationship Between Electricity and Magnetism Electricity and magnetism are separate yet interconnected phenomena associated with the electromagnetic force. Together, they form the basis for electromagnetism, a key physics discipline. Key Takeaways: Electricity and Magnetism Electricity and magnetism are two related phenomena  produced by the electromagnetic force. Together, they form electromagnetism.A moving electric charge generates a magnetic field.A magnetic field induces electric charge movement, producing an electric current.In an electromagnetic wave, the electric field and magnetic field are perpendicular  to one another. Except for behavior due to the force of gravity, nearly every occurrence  in daily life stems from the electromagnetic force. It is responsible for the interactions between atoms and the flow between matter and energy. The other fundamental forces are the weak and strong nuclear force, which govern radioactive decay and the formation of atomic nuclei. Since electricity and magnetism are incredibly important, its a good idea to begin with a basic understanding of what they are and how they work. Basic Principles of Electricity Electricity is the phenomenon associated with either stationary or moving electric charges. The source of the electric charge could be an elementary particle, an electron (which has a negative charge), a proton (which has a positive charge), an ion, or any larger body that has an imbalance of positive and negative charge. Positive and negative charges attracts each other (e.g., protons are attracted to electrons), while like charges repel each other (e.g., protons repel other protons and electrons repel other electrons).   Familiar examples of electricity include lightning, electrical current from an outlet or battery, and static electricity. Common SI units of electricity include the ampere (A) for current, coulomb (C) for electric charge, volt (V) for potential difference, ohm (ÃŽ ©) for resistance, and watt (W) for power. A stationary point charge has an electric field, but if the charge is set in motion, it also generates a magnetic field. Basic Principles of Magnetism Magnetism is defined as the physical phenomenon  produced by moving electric charge. Also, a magnetic field can induce charged particles to move, producing an electric current. An electromagnetic wave (such as light) has both an electric and magnetic component. The two components of the wave travel in the same direction, but oriented at a right angle (90 degrees) to one another. Like electricity, magnetism produces attraction and repulsion between objects. While electricity is based on positive and negative charges, there are no known magnetic monopoles. Any magnetic particle or object has a north and south pole, with the directions based on the orientation of the Earths magnetic field. Like poles of a magnet repel each other (e.g., north repels north), while opposite poles attract one another (north and south attract). Familiar examples of magnetism include a compass needles reaction to Earths magnetic field, attraction and repulsion of bar magnets, and the field surrounding electromagnets. Yet, every moving electric charge has a magnetic field, so the orbiting electrons of atoms produce a magnetic field; there is a magnetic field associated with power lines; and hard discs and speakers rely on magnetic fields to function. Key SI units of magnetism include the tesla (T) for magnetic flux density, weber (Wb) for magnetic flux, ampere per meter (A/m) for magnetic field strength, and henry (H) for inductance. The Fundamental Principles of Electromagnetism The word electromagnetism comes from a combination of the Greek works elektron, meaning amber and magnetis lithos, meaning Magnesian stone, which is a magnetic iron ore. The ancient Greeks were familiar with electricity and magnetism, but considered them to be two separate phenomena. The relationship known as electromagnetism wasnt described until James Clerk Maxwell published A Treatise on Electricity and Magnetism in 1873. Maxwells work included twenty famous equations, which have since been condensed into four partial differential equations. The basic concepts represented by the equations are as follows:   Like electric charges repel, and unlike electric charges attract. The force of attraction or repulsion is inversely proportional to the square of the distance between them.Magnetic poles always exist as north-south pairs. Like poles repel like and attract unlike.An electric current in a wire generates a magnetic field around the wire. The direction of the magnetic field (clockwise or counterclockwise) depends on the direction of the current. This is the right hand rule, where the direction of the magnetic field follows the fingers of your right hand if your thumb is pointing in the current direction.Moving a loop of wire toward or away from a magnetic field induces a current in the wire. The direction of the current depends on the direction of the movement. Maxwells theory contradicted Newtonian mechanics, yet experiments proved Maxwells equations. The conflict was finally resolved by Einsteins theory of special relativity. Sources Hunt, Bruce J. (2005). The Maxwellians. Cornell: Cornell University Press. pp. 165–166. ISBN 978-0-8014-8234-2.International Union of Pure and Applied Chemistry (1993). Quantities, Units and Symbols in Physical Chemistry, 2nd edition, Oxford: Blackwell Science. ISBN 0-632-03583-8. pp. 14–15.Ravaioli, Fawwaz T. Ulaby, Eric Michielssen, Umberto (2010). Fundamentals of applied electromagnetics (6th ed.). Boston: Prentice Hall. p. 13. ISBN 978-0-13-213931-1.